SM Supermalls: Malling Phenomenon in the Philippines

by Jhaypee Guia on September 05, 2012

SM Mall of Asia

SM Supermalls, owned by SM Prime Holdings, Inc., is a chain of shopping malls in the Philippines. As of now, there are 43 malls located across the Philippines as well as branches in China.

The company that operates the malls was started by Henry Sy, Sr. in 1958 as Shoemart, with a store in Manila. In the 1960s, Shoemart expands its shoe store chain. It is one of the pioneers in the new urban centers in Makati and Cubao. By the 1970s, Shoemart was a full-line Department Store, shifting its name from Shoemart to SM, with stores at the Makati Commercial Center in Makati City; followed by SM Cubao in Cubao, Quezon City; SM at Harrison Plaza in Malate, Manila; and the first outside of Metro Manila, SM Iloilo on Delgado St. in Iloilo City. In the 1980s, the company diversified and ventured into the supermarket and home appliance store business, then finally opening the first "Supermall" store in 1985 in Quezon City called SM City.

In 1990s, SM spearheads what is known as the malling phenomenon in the Philippines with the opening of SM City Sta. Mesa in 1990 and SM Megamall in 1991. Malling becomes a way of life for millions of Filipinos as SM Malls are opened in the metro and provincial areas.

SM Supermalls have also launched SM Cares, a program of SM Prime's corporate social responsibility (CSR) initiatives. Carried out in all the 40 SM malls nationwide, SM Cares' cover the environmental conservation (energy, air and water), and care and assistance to customers of SM malls with special needs such as Persons with Disability (PWD), Special Children, The Elderly and nursing mothers. As part of its ongoing program assist and create the consciousness about persons with disabilities, the SM Supermalls also celebrated the 13th National Autism Consciousness Week with a series of activities at the SM Mall of Asia.

SM Branches in the Philippines

The following is a list of SM shopping malls in the Philippines and their consecutive opening dates. Those in italic denote malls under construction or are planned. There are 54 Malls in the list, which include existing and ones still in construction.

SM City North EDSA - EDSA cor. North Avenue, Quezon City, Metro Manila
SM City Sta. Mesa (formerly SM Centerpoint) - Ramon Magsaysay Boulevard cor. Araneta Avenue, Brgy. Doña Imelda, Quezon City, Metro Manila
SM Megamall - EDSA cor. Doña Julia Vargas Avenue, Ortigas Center, Mandaluyong City, Metro Manila
SM City Cebu - Juan Luna Avenue cor. Cabahug and Kaoshiung Streets, North Reclamation Area, Cebu City, Cebu
SM Southmall - Alabang Zapote Road, Brgy. Pilar Village, Las Piñas City, Metro Manila
SM City Bacoor - General Aguinaldo Highway cor. Tirona Highway, Brgy. Habay II, Bacoor, Cavite
SM City Fairview - Quirino Highway cor. Regalado Avenue & Beltfast Avenue, Brgy. Greater Lagro & Brgy Pasong Putik, Novaliches, Quezon City, Metro Manila
SM City Iloilo - Sen. Benigno Aquino Jr. Avenue, Jaro West Diversion Road, Mandurriao, Iloilo City, Iloilo
SM City Manila - Natividad Almeda-Lopez (formerly called Concepcion) corner A. Villegas (formerly called Arroceros) and San Marcelino Streets, Ermita, Manila
SM City Pampanga - Jose Abad Santos Avenue (formerly Olongapo-Gapan Road), Barangay Lagundi, Mexico, Pampanga (East Wing) and Barangay San Jose, City of San Fernando, Pampanga, Pampanga
SM City Sucat - Dr. A. Santos Avenue cor. Carlos P. Garcia Avenue Extension (C-5), Brgy. San Dionisio, Parañaque City, Metro Manila
SM City Davao - Quimpo Boulevard cor. Tulip Drive, Ecoland Subdivision, Brgy. Matina, Davao City
SM City Cagayan de Oro - Masterson Avenue cor. Gran Via Street, Pueblo de Oro Township, Uptown Carmen, Cagayan de Oro City, Misamis Oriental
SM City Bicutan - Doña Soledad Avenue cor. West Service Road (beside Exit 14, Bicutan Exit), Brgy. Don Bosco, Bicutan, Parañaque City, Metro Manila
SM City Lucena - Maharlika Highway cor. Dalahican Road, Brgy. Ibabang Dupay, Lucena City, Quezon
SM City Baguio - Luneta Hill, Upper Session Road cor. Governor Pack Road, Baguio City, Benguet
SM City Marilao - MacArthur Highway, Brgy. Ibayo, Marilao, Bulacan
SM City Dasmariñas - Governor's Drive, Brgy. Sampaloc 1, Dasmariñas City, Cavite
SM City Batangas - Pastor Village, Brgy. Pallocan Kanluran, Batangas City, Batangas
SM City San Lazaro - Felix Huertas Street cor. Arsenio H. Lacson Street (C-2 Road), Santa Cruz, Manila
SM Center Valenzuela - MacArthur Highway, Brgy. Karuhatan, Valenzuela City, Metro Manila
SM Center Molino - Paliparan-Molino-Zapote Road cor. Citihomes Subdivision Access Road, Brgy. Molino IV,Bacoor, Cavite
SM City Sta. Rosa - Old National Highway, Brgy. Tagapo, Santa Rosa City, Laguna
SM City Clark - Manuel A. Roxas Avenue, Clark Special Economic Zone, Angeles City, Pampanga, Philippines
SM Mall of Asia - SM Central Business Park, Bay City (Metro Manila), Pasay City, Metro Manila
SM Center Pasig - Eulogio Rodriguez Jr. Avenue (C-5) cor. Doña Julia Vargas Ave., Frontera Verde, Ortigas Center, Brgy. Ugong, Pasig City, Metro Manila
SM City Lipa - Ayala Highway, Brgy. Marauoy, Lipa City, Batangas
SM City Bacolod - Rizal Street, Reclamation Area, Bacolod City, Negros Occidental
SM City Taytay - Manila East Road, Brgy. Dolores, Taytay, Rizal
SM Center Muntinlupa - Km. 21, National Road, Brgy. Tunasan, Muntinlupa City, Metro Manila
SM City Marikina - Riverbanks Center, Marcos Highway, Brgy. Calumpang, Marikina City, Metro Manila
SM City Rosales - MacArthur Highway, Brgy. Carmen East, Rosales, Pangasinan
SM City Baliwag - Doña Remedios Trinidad (DRT) Highway, Brgy. Pagala, Baliwag, Bulacan
SM City Naga - Ninoy and Cory Aquino Avenue, Central Business District II, Brgy. Triangulo, Naga City,Camarines Sur
SM Center Las Piñas - Alabang-Zapote Road, Brgy. Pamplona Dos, Las Piñas City, Metro Manila
SM City Rosario - General Trias Drive, Brgy. Tejeros Convention, Rosario, Cavite
SM City Tarlac - MacArthur Highway, Brgy. San Roque, Tarlac City, Tarlac
SM City San Pablo - Maharlika Highway, Riverina Residential and Commercial Estates, Brgy. San Rafael, San Pablo City, Laguna
SM City Calamba - National Road, Calamba City Triangle, Brgy. Real, Calamba City, Laguna
SM City Novaliches - Quirino Highway, Brgy. San Bartolome, Novaliches, Quezon City, Metro Manila
SM City Masinag - Marcos Highway, Brgy. Mayamot, Masinag, Antipolo City, Rizal
SM Marketmall Dasmariñas - DBB-B Congressional Road, Dasmariñas City, Cavite
SM City Olongapo - Magsaysay Drive cor. Gordon Avenue, Olongapo City, Zambales
SM City Consolacion - Rizal Avenue (Cebu North Road), Barangay Lamac, Consolacion, Cebu
SM City San Fernando - V. Tomico Street cor. Consunji Street, Downtown Heritage District, Brgy. Sto. Rosario, City of San Fernando, Pampanga
SM City General Santos - San Miguel Street cor. Santiago Blvd., General Santos City, South Cotabato
SM Lanang Premier - Former Lanang Golf and Country Club, J.P. Laurel Avenue, Lanang District, Davao City
SM City South Novaliches - Former SM Hypermarket and Makro Novaliches, Quirino Highway, Brgy. Talipapa, Quezon City, Metro Manila
SM City BF-Paranaque - Dr. A. Santos Avenue cor. Teoville East & West Subdivision Access Road, Brgy. BF Homes, Sucat, Parañaque City, Metro Manila
SM Aura - Carlos P. Garcia Avenue (C-5) cor. McArthur Drive, Bonifacio Global City, Taguig City, Metro Manila
SM Seaside City Cebu - South Road Properties, Cebu City, Cebu
SM City Dagupan - Dagupan City, Pangasinan
SM Center Commonwealth - Commonwealth Avenue, Quezon City, Metro Manila
SM City Cabanatuan - Km. 112 Maharlika Highway, Brgy. H. Concepcion, Cabanatuan City, Nueva Ecija