Tinapayan Festival is annually celebrated by the people of Cuenca, Batangas, every February 1-13.
During the festival, the largest and longest bread with different figures and shapes is presented in the procession along the main road of their town. The parade showcases the creativity and talent of Cuencano bakers. After the parade, all the locals and guests are invited to eat different types of bread for free.
The town of Batangas is known for its outstanding and skilled bakers, also called “Panaderos”. Because of this festival, the town of Cuenca is recognized as the "Home of the Bakers". Some of the popular breads in the province are Pandesal and Tasty Bread.
One of the most-awaited competitions at the festival is the Bread Contest wherein all the local bakers will compete in making the best and most delicious bread ever. Another highlight of the festival are the houses that are decorated with bread. You might even find a real gingerbread house here!
The festival’s major sponsor is the the Flour Division of San Miguel Mills. They provide the ingredients that will be used in the bread parade and competitions. The project is also held in cooperation with Pure Foods-Hormel, Magnolia, Inc., San Mig Coffee, Magnolia Nutri-Oil, Del Monte, and the Cuenca Bakers' Cooperative. The Department of Tourism also expresses its support for the festival.
- The yearly festival in Batangas is done to show appreciation and express gratitude to all the bakers including the bakery workers in their province for their excellence in making delicious bread.
- The locals also want to dedicate and to honor their patron saint, "Our Lady of Peace and Good Voyage," for being generous and for giving a prosperous life to the people and the whole town.