Bangus Festival is a yearly celebration in Dagupan City and it is claimed as the longest running festival in the country, held for one whole month beginning on April 1 to May 1 at Pangasinan’s traditional Pistay Dayat or Sea Festival. It highlights the local industry of bangus or milkfish – the Philippine national fish. It also promotes Dagupan City as "Bangus Capital of the World" and establishes the city as a major tourist destination.